The Tunnel Project

Branding / Video Documentary

Music. Underground.

Workshop’s Tunnel Project is a documentary series exploring the musicians of New York City’s subway system. We are  giving artists a platform to share their stories . Thereby giving providing New Yorker’s an insight into the musicians they see everyday, but know nothing about. We are exploring the dynamics between these musicians, the city and the people. We conceptualized the theme, researched talent, conducted interviews, directed all aspects of production, art direction and editing.

Documentary Stills

We met some amazing musicians and had some great conversations. From this we learned there’s so much passion and life below New York City 


The brand used NYC subway branding as inspiration for creating a simple logo and iconography system. Shapes and directional influence help reiterate subway language with a fresh twist.